Top 11 User Interface (UI) Design Trends That Will Rule 2023

We’re living in a digital age where companies offering digital devices and gadgets are competing intensely to offer a superior UX to their customers. This has led to a major shift towards UI designs that offer highly complex visual effects and interactions. 

Let’s check out some of the user interface design trends that are getting popular in 2023.

Top 11 UI Design Trends for 2023

1. Unique Engaging Illustrations

Illustrations are excellent story-telling tools that allow designers to convey their message without using too many words or lengthy texts. These illustrations mainly work on the power of visual metaphors and color schemas used by the designer adding originality and an emotional appeal to the screens. Artistically depicted system error pages or creative onboarding screens are some good examples of these illustrations.

2. Surreal and Abstract Designs

These designs offer experiences that are almost real yet not quite real, thus creating a unique connection with the audience. These are created with a thought that users will be able to relate to them on their terms and maybe, visualize themselves in these designs. These are often illustrated by animations or funky characters that offer a fresh style and keep users engaged.

3. Frameless Backdrops and Geometric Shapes

Using background images without frames is becoming a new fad. Going for full-screen images on the webpages offer a poster-like impact which is now being used frequently by the designers to create a unique website theme. Moreover, using geometric shapes in the backdrop enhances visual interest and offers a futuristic lookout and is becoming a common element of many websites and mobile apps.

4. Near Real-Design Elements

Adding depth and design elements that offer a near-real experience to users is trending. This includes animations, 3-D images to moving shapes and designs with vibrant color palettes and gradient backgrounds adding to the UX. These images help in developing an emotional connection with the user and offer them a good understanding of the underlying concepts or schemes.

5. Use of Color Contrasts

Every visual element in any design impacts how users react to it and designers are increasingly capitalizing on this fact. Using contrasts enhances the look and feel of the webpage and is especially useful in getting the CTA button stand out. Contrasts can direct the user’s eyes to the most significant aspects of the webpage but the text on the top should be easy to see and read. This technique is proving quite useful in separating various sections on a page without letting customers’ lose their focus from the significant aspects.

6. Interactive Interfaces for Smart Devices

The population using smart devices is rising by each day and it’s becoming important to understand how designs interact with these devices to offer a good UX. Designers will need to understand how users will interact with voice commands in real-time and the way voice interface will be prototyped with keywords and so on. In 2019, interfaces that combine both voice and visuals are likely to rule.

7. Vintage Typography and Variable Fonts

There is an increasing tendency to move back to the vintage typography styles which offer good screen resolutions across all devices. It helps the audience to connect with the design and conveys a sense of elegance, nostalgia, and quirkiness. Likewise, variable fonts can make the web much more readable across devices as it is easy on eyes and is likely to be used by more and more designers in 2023.

8. Data Visualization Trends

2023 is the year of conveying messages via less text and more graphics for quick understanding. As our attention spans are dwindling with more things competing for attention than ever before, data visualization offers an interesting and easy to understand solution whether you wish to display pure numbers, maps or complex algos. Still images, animations, infographics and interactive games are likely to replace lengthy blogs and articles.

9. Simple and Minimalist Design

Though it’s not a new trend but is likely to continue in the near future. Users tend to avoid cluttered sites with multiple design elements creating a lot of confusion. Minimalist design, on the other hand, helps make entire UX simpler and easier to navigate and browse through allowing room for popular modern design elements like large imagery, oversized typography and so on. This design makes sure that all the non-essential elements are stripped away.

10. Enhanced Biometric Authorization

Emerging technologies like face and voice recognition, fingerprint sensors and iris scanning are going to be in demand in the coming years due to enhanced risk of data leakage and identity theft. Passwords and PINs will get replaced by these advanced security measures and more of biometrics will be used not merely on phones but also on the web browsers.

11. Incorporating Emotional Intelligence

Web designers are engineering and developing emotionally intelligent sites that can reflect a user’s emotions in sync with the brand’s voice. The level of connection and customization offered by these sites will greatly improve the first impressions and customer retention rates by analyzing users’ emotions, empathizing, and reacting aptly- thanks to the increasing use of AI in websites that have made it a possibility.

These UI design trends are likely to dominate in 2019 given the fact that the competition is brutal and user expectations are rising. As per Google Research, more than 25% of the total installed apps are used no more than once. So, if users do not find your app UI or webpage UI appealing or in sync with the latest market trends, it is unlikely to woo the customers. Hence, contact the best app development companies that can help you go for the best UI design based on your requirements. 

Final Thoughts

First impressions are becoming significant and as UI is the first thing that users come to terms with, it has to have the right mix of color choices, typography, and text usage, interactive interfaces and everything else that offers a superior UX. In 2023, engaging illustrations, surreal and abstract designs, frameless backdrops, 3-D images, color contrasts, interactive interfaces, vintage typography, and minimalist design with enhanced biometric authorization are getting popular. So, follow these trends to get ahead of your competition.